Ariat join the British Showjumping Business Partnership
Thursday 06 March 2025
British Showjumping is delighted to announce that Ariat has joined the British Showjumping Business Partnership, which plays a pivotal part in assisting the sport to meet its own performance pathway objectives with the International Stairway series playing a major role.
A globally known brand, Ariat are leaders in developing advanced technologies to deliver products that outperform in a variety of demanding environments and has become a much loved and trusted Western, riding, country and denim brand with a rich history.
Since their launch in 1993, Ariat has been committed to building a company based around their core values as a team and those of their consumers – committed to innovation, quality, integrity, teamwork and respect. Their values are what set them apart and have helped build Ariat into the one of the top Equestrian, Country, Western and Work brands in the world where product quality is non-negotiable.
Sponsoring some of Britian’s top showjumpers including Harriet Biddick as well as Trevor and Caroline Breen, Ariat consistently raise the bar to improve product performance, comfort and durability, while focusing on real-world product functionality.
The International Stairway Series forms a vital part of the sport’s national competition circuit and showcases the top-level talent of both horse and rider as they partake in a test of speed, accuracy, power and consistency. underpins the sport’s performance pathway programme.
The combination of the crowds and an exciting atmosphere on the county show circuit lends an invaluable experience to horses and riders. The series of competitions also gives British selectors a prime opportunity to view existing and potential team members, right here on home soil.
Melanie Selman, European Marketing Manager commented on the new partnership: “We are delighted to become a Business Partner of British Showjumping and look forward to working together. As a leader in developing advanced technologies across our product range we understand the importance of finding the perfect product so that riders can perform at their best.”
Iain Graham, CEO of British Showjumping commented: “We are pleased to welcome Ariat to the British Showjumping Business Partnership. Their support of British Showjumping is invaluable for the growth of our sport. It is our pleasure to work alongside such a prominent and global retailer in the industry and we are so grateful for their commitment to the sport and its participants.”
To find out more about Ariat, visit https://www.ariat.com/gb/en
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