Facts and Figures

AUDIENCE PROFILE AND VIEWING STATISTICS

Audience Profile Overview:

Equestrianism is an extremely popular and healthy activity for many people and as such the industry enjoys a high profile with well over 4.2 million people actively involved.  It is also one of the very few sports where men and women compete on an equal footing and is a true diversity and family sport.

The sport extends from community participation to international success and the equine industry continues to grow as a multi-billion pound business.

• 11million people express an interest in the Equine Industry
• There are approximately 4.2 million regular riders in Great Britain
• The equestrian industry has a turnover of £4 billion per annum.  52% AB Category
• 28% C1 category with a strong female audience
• In excess of 1.2million people attend the top ten shows hosting Show Jumping each year