Fans given the opportunity to become part of #TEAMHOYS
Thursday 21 March 2019
Six of Horse of the Year Show’s most enthusiastic and engaged fans will this year have the opportunity to be recognised for their love of the show by becoming ‘HOYS Superfans’ ahead of this year’s HOYS in October at the Resorts World Arena, NEC Birmingham.
A social campaign built with the aim of connecting with the younger followers of Horse of the Year Show, it has been designed to resonate with 16-28 year olds who are keen influencers in the equestrian industry through Facebook, Instagram or YouTube vlogs. The social media tag for the campaign is #TeamHOYS and the lucky six Superfans will be challenged to achieve the highest number of ticket sales and recruit the most members of #TeamHOYS.
How to get involved
They are looking for six enthusiastic, horse-loving and social media savvy individuals to help us spread the news about Horse of the Year Show 2019! Horse of the Year Show (HOYS) is one of the longest standing horse shows in the UK and is the biggest week of the year for equestrian entertainment. Returning to The NEC Birmingham this October, the event will showcase national and international showjumping classes, the finals for the Pony Club Mounted Games Prince Philip Cup, and will see the best of British show horses come forward for the finale to the showing season. So whether you are a showjumper, a pony clubber or a showing enthusiast, we have you covered.
The lucky six Superfans will work alongside our existing HOYS Ambassador and will be set up as an affiliate with our official ticketing partner, The Ticket Factory. This will enable them to track how many ticket sales you generate through your promotion of the show. For each ticket you sell, you will receive a 2% commission on the face value ticket price, and to make sure you look the part you will get your very own HOYS clothing to enjoy. You can blog and vlog to your heart’s content and tell all your friends about some of the exciting plans we have in store for 2019! Whichever Superfan has sold the most tickets by 31st August 2019 will be crowned the Ultimate HOYS Superfan and will receive a very special, unique and never offered before prize…..
Check out the prize!
Ever wondered what it is like to spend a day backstage with the Press Team at HOYS? Well now is your chance! As part of the prize, you will be invited to spend a day backstage with our HOYS ambassador Hannah Eccles. You will be mingling amongst well-known equestrian journalists from the likes of Horse & Hound, interviewing riders, taking shots for social media, speaking to some of the other members of our team and getting a real feel for what it’s like to put on one of the biggest horse shows in the UK. And as if that isn’t enough, you and a friend will then be invited to enjoy an evening in hospitality, soaking up the atmosphere and enjoying a well-earned treat.
The runners up will also each receive a pair of tickets to come along and enjoy the show on the Sunday evening for the Gala Evening Finale.
Abide by our Terms and Conditions
- Entrants must be over the age of 16 to enter
- You must be able to demonstrate how you will communicate the HOYS news through way of blog/vlog/social media following
- You must abide by Horse of the Year show’s social media rules as well as brand guidelines
- Candidates must be available to attend the show, 2nd – 6th October 2019
- The winning Superfan must have sold a minimum of 10 tickets in order to claim their prize.
To fill out your application form, head to https://hoys.co.uk/the-hub/win-2/ . Applications to become a HOYS Superfan will close on 30th April 2019 and winners will be selected by a panel of Grandstand Media Ltd employees. The lucky six winners will be contacted by Friday 10th May 2019.